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SOHO Today is moving!

Like many of our viewers SOHO Today is also growing, and is being relaunched as a network.

Visit us now! Our new site is up, although we are still tweaking the design and adding content. Next month we will officially launch the site and we've got a bunch of new programming!

  • SOHO Today: stiill your show for current news, tips and tricks for entrepreneurs and small business owners. Our flagship show will still be hosted by Mary Joan Schultheisz, but returns in a 30-minute format.
  • Shut Up!: A round up of the most outrageous small business and entrepreneur headlines out there
  • He Said / She Said: Opposing points of view from married business couples on topics like finances, health care reform and other current news.
  • Small Business Juggler: Isn't this the real title for every small business owner? We take a look at the every-day challenges and how people manage them.
  • All Things Tech: The latest in technology and how it impacts you and your business
  • Contributions from some of the leading small business experts - including you!

Email us at info@sohotoday.net with questions, topics, and suggestions for guests.

What's your area of expertise? You never know, you could find yourself on the air!

Business Plan Episodes on SOHO Today

SOHO Today is hosted by Mary Joan Schultheisz, and it's all about small businesses. Beginning in July 2009 SOHO Today can be seen live Thursday afternons, and in the InTimeTV.com archives any time. So if you miss a show or want to refer a colleague or friend you’ll always be able to find us.

SOHO stands for Small Office, Home Office, and small business is the focus of this show. On SOHO Today we provide you with tips, tools and techniques for running and growing your small business. We explore topics like technology, financing and insurance, how to get started, how to grow and how to compete against larger companies.

Home Based Businesses: Challenges, Resources, Why Start One? View the show here!

I bet every person I know knows somebody with a home based business. Baby sitting, sales, medical billing, massage therapist, graphic designer, virtual assistant. The list goes on and on. And more people are leaving the corporate world, either voluntarily or when their jobs are cut, and deciding to work at home.

This week we talk about home based businesses, the challenges, disadvantagges, resources, sales and marketing and much more. Joining us are three people with home based businesses.

Guest: Sarah Traan, Ambassador with FreeLife International, and in the multi-level marketing industry

Guest: Sandy Roos, Virtual Assistant, Shadow Executive Services

Guest: Katharine Johnson, Accountant, Katherine Johnson & Associates

Mentoring & Coaching To Help You Manage & Grow Your Small Business View the show here!
Guest: Steve Larrick, Best Practice Chair for Vistage International. Vistage specializes in executive and business coaching for medium and small businesses by providing access to a worldwide network of expert resource speakers, CEO peers, and executive learning workshops. 

Guest: Jennifer Mounce, President & Founder, Coach Effect
Ms. Mounce is an executive coach, author, and founder of Coach Effect, a leadership and organizational effectiveness boutique in Chicago and San Francisco. She has been coaching with small and medium sized businesses for 5 years and has a diverse background of experience working with business owners and executives. Jennifer brings 14 years of corporate senior-level human resource experience to her practice. Jennifer is a graduate of Coach University. She received her Bachelor's in Speech Communication from the University of Illinois; her Master’s in Human Resource Management from Loyola University in Chicago; and is a Certified Senior Professional in Human Resources.

Guest: Armond Dinverno, Balasa Dinverno & Foltz LLC. Mr. Dinverno is a member of Vistage and will be talking about his experiences and how mentoring has helped him successfullly grow his business.

Topic: Growing Pains: You Have To Crawl Before You Walk — View the show here!
Guest: Dawne Simmons, president of WordStorm Communications, Inc.
WordStorm is a business communications firm that specializes in written and verbal communications. Ms. Simmons is an award-winning speaker and speech writer with more than 20 years of experience in all areas of corporate communications.

Mary Joan and Dawne discussed the Business Plan and how important it is to small business owners. Below is an overview of what talked about, but for full details watch the show.

  1. why you need a business plan
  2. what sections make up a business plan
  3. resources to help you write your business plan
  4. what do you do after you've written it
  5. periodically reviewing it

Why You Need A Business Plan For Your Small Business

These include you need to secure a loan or a grant, and it gives you a road map for your business.

Business Plan Sections

Sections include the executive summary, the competitive environment, marketing strategy and a financial statement. For tips about each section watch the show.

Resources To Help You Write Your Business Plan

There are many on and off-line resources that will help small business owners successfully write a business plan. Some of these include the public library, the United States Small Business Administration, and SCORE.

You've Written It, Now What?

Have your business plan reviewed by people you trust. Don't give it to people who don't believe in your dream; instead of giving constructive criticism or advice they will be the ones who find the warts to stop you from pursuing your dream.

Review The Business Plan Periodically

As a start-up business review it quarterly, like doing taxes. Are you on track? Are the projections in alignment?

Topic: Business Basics Made Easy — View the show here!
Guest: Gina Orlando, MA, CH
Ms. Orlando is a small-business owner who specializes in the holistic health field as a wellness consultant and certified hypnotherapist. She teaches seminars and workshops both at the National and Midwest Hypnotism Conferences on how to be a successful small-business person. She has a Master’s Degree from DePaul University as a consultant in Holistic Health, Wellness and Anti-Aging.She is a certified hypnotherapist and wellness consultant in Oak Park, IL working with private clients and groups. Ms. Orlando has successfully started and run several small-businesses, and she has worked in sales, marketing and PR in both the corporate and non-profit sectors.


View our other shows

Insurance >> Business Plans >> Taxes >> Finances >> Marketing >> SBA >> Technology >> HR >> Franchises

Emails, Feedback, Calls, Topics, Guests

As a small business owner, entrepreneur, sole proprietor or whatever you want to call yourself we want to hear from you! Email us at soho@intimetv.com with questions, comments,

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